Build an individual relationship with each customer by sending a small amount from each transaction to their favourite causes.
The Unity Project is a next-generation loyalty program that helps businesses support their customers’ favourite charities.  Unity helps businesses build individual relationships with their clients, gives customers a simple way to support charities that are meaningful to them, and provides charities with a new revenue stream so they can continue to change the world.

Unity is a next-generation loyalty program that lets your customers direct a percentage of their purchases (that you choose) to a charity of their choice. The personalized nature of our enterprise-grade solution promotes lasting customer relationships. Offering Unity is the easiest way to increase customer loyalty while decreasing churn – resulting in profits for you.



The business selects the overall percentage of each transaction to donate.



Customers engage with businesses who are part of the Unity Network. After concluding their transaction, they are given the opportunity to donate to a charity from a short list (provided by the business) or to choose their own cause.


Participating businesses contribute a
pre-arranged percentage of
the customer’s
sale to Unity.


Unity amalgamates the micro donations & distributes them to the customer’s charities.


Customers can share their donations on social media, giving exposure for the charity while encouraging friends and family to do the same.

Unity handles everything behind the scenes, including billing, auditing, disbursement of funds, and tax receipts.




“The Unity Project provides a way for people who believe in their community to direct their spending to both the businesses and the causes they care about in a single transaction. It creates an opportunity for business and non-profit to work together to strengthen communities.” – Community Sector Council of Nova Scotia

“When Stephen shared with me his vision for the Unity Project I immediately recognized that in the elegance of this social enterprise is the opportunity to make big and meaningful changes using small, incremental steps. Not only can this project be scaled quickly and adapted for different international markets but I am confident that it will resonate with individuals, like our alumni, who want to make an impact on the world which reflects their own values and purpose.” – Patricia Bradshaw, Dean of the Sobey School of Business, Saint Mary’s University.

“I believe that this is an opportunity for businesses, and those committed to supporting us, who are ecologically and socially conscious to join together and have a much greater impact in their communities and around the world.” – P’Lovers

“Students hold a higher social conscience than ever before and the concept that Unity provides allows students to be more active in giving back to their community. I really think this is a great opportunity to build stronger  relationships between the business world and our campuses and I’m excited to see the idea grow with our student body” – Kelly Keddy, VP Student Life of Dalhousie Student Union, Dalhousie University

“Unity’s stakeholder approach represents an opportunity for a win-win-win. As a charity stakeholder, we look forward to partnering and seeing Unity grow into a movement our donors will want to support, as well as attract new donors who want to give back.”

– The QEII Foundation


©  Unity Group: 

Unity Values (Pty) Ltd Registration Number 2011/103967/07

Unity Values NPO / NPC Registration Number 2018/412367/08 NPO: 224-692 – NPO PBO: 930 065 931

Unity 2 Values NPC Registration Number  2018/467430/08 NPO: 220-531-NPO PBO: 930 064 887