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Unity Values is a next-generation loyalty program that enables businesses to donate a percentage of each transaction to their customers' charity of choice. Our platform helps businesses build individual relationships with their customers, clients and teams offering you a simple way to support the causes each person cares about. 



35% of the population live their lives supporting a cause. Unity provides the connection between these customers, their causes and your business. The most effective loyalty programs are simple and offer true value to customers.

Unity offers an immediate benefit that transcends point collecting – it’s personal, meaningful, and gives you an opportunity to promote your corporate values.



Select the overall percentage of purchases that your business would like to donate.

Using the Unity platform, customers will identify the causes that mean the most to them.

Every month, Unity distributes your percentage to the charities that your customers support.

Customers share their donation on social media, promoting your business to their networks – at no cost to you.



Loyalty doesn’t need to be complicated. Unity handles everything for you, including the billing, auditing and disbursement of funds. We even handle the tax receipts!


Unity is the easiest way to retain customers and make a social impact – all while differentiating your business.

Unity is a next-generation loyalty program that lets your customers direct a percentage of their purchases (that you choose) to a charity of their choice. The personalized nature of our enterprise-grade solution promotes lasting customer relationships. Offering Unity is the easiest way to increase customer loyalty while decreasing churn – resulting in profits for you.


The business selects the overall percentage of each transaction to donate.


Participating businesses contribute a pre-arranged percentage of the customer’s sale to Unity.


Customers can share their donations via social, helping to build brand awareness for both the business and the charity. 



Unity amalgamates the micro donations & distributes them to the customer’s charities.

Customers engage with businesses who are part of the Unity Network. After concluding their transaction, they are given the opportunity to donate to a charity from a list provided by the business or to choose their own cause.



Unity handles everything behind the scenes, including billing, auditing, disbursement of funds, and tax receipts.




Understanding Your Customer


Unity is the next generation in understanding your customers, because as your customers evolve so does Unity. Customer values change and evolve and Unity is designed to adapt to these changes to develop greater understanding, increase loyalty and define lifetime value. For the first time corporate giving policies can truly connect with the intrinsic values of their customers by listening and then providing them with choice and the ability to make a difference.  This translates into a direct and measurable impact on customer engagement.


The Circle of Corporate Giving


By supporting the causes of your corporate customers you are able to create a deeper relationship with your partners and suppliers.  This common connection builds loyalty as well as affording your business the opportunity to enjoy both the social and policy driven benefits of engaging with other socially minded businesses.


Charitable Impact


Whether you’re a charity looking to raise money or a charity lover that is looking to contribute and make a difference, it’s easy to raise money for your favourite cause. Simply shop at a participating Unity Business or engage with Unity Business to Customer and Business to Business programs and direct your friends and family too. Unity handles the rest! Unity will ensure a percentage of your purchase or transaction value will be forwarded to your selected charities.


Loyalty & Rewards


Add Unity to your existing rewards program to really connect with your customer and get to understand what is important to them. Let cash back payments, discounted services and free product rewards be converted to charitable donations. Knowing your customer and supporting what they believe in will bring a new level to your loyalty offering.




Understanding todays customer is about more then tracking spend and age demographics. Its about understanding what motivates and inspires them and forms part of their belief system that dictates the way they live and what they do. Unity gives businesses and charities the ability to get into the minds of their customers and donors to get a true and deeper understanding of who they really are and what they want.


The Unity Project makes it easy for businesses and charities to participate by offering seamless processing behind the scenes. All aspects of donating, reconciling transactions, billing, auditing, tax receipts, and more. Unity also offer custom back-end integration options for more technically advanced businesses that require bespoke solutions. Sophisticated technology and systems allow for money to flow seamlessly to the members’ charities.


“The Unity Project provides a way for people who believe in their community to direct their spending to both the businesses and the causes they care about in a single transaction. It creates an opportunity for business and non-profit to work together to strengthen communities.” – Community Sector Council of Nova Scotia

“When Stephen shared with me his vision for the Unity Project I immediately recognized that in the elegance of this social enterprise is the opportunity to make big and meaningful changes using small, incremental steps. Not only can this project be scaled quickly and adapted for different international markets but I am confident that it will resonate with individuals, like our alumni, who want to make an impact on the world which reflects their own values and purpose.” – Patricia Bradshaw, Dean of the Sobey School of Business, Saint Mary’s University.

“I believe that this is an opportunity for businesses, and those committed to supporting us, who are ecologically and socially conscious to join together and have a much greater impact in their communities and around the world.” – P’Lovers

“Students hold a higher social conscience than ever before and the concept that Unity provides allows students to be more active in giving back to their community. I really think this is a great opportunity to build stronger  relationships between the business world and our campuses and I’m excited to see the idea grow with our student body” – Kelly Keddy, VP Student Life of Dalhousie Student Union, Dalhousie University

“Unity’s stakeholder approach represents an opportunity for a win-win-win. As a charity stakeholder, we look forward to partnering and seeing Unity grow into a movement our donors will want to support, as well as attract new donors who want to give back.”

– The QEII Foundation


Want a deeper relationship with your customers? Or easy fundraising for your charity?


Unity Values (Pty) Ltd

South Africa

Gavin Houlston

Managing Director: South Africa

+27(0) 82 458 2019

Po Box 2007
Kempton Park



Stephen Skinner

Chief Executive Officer

+902 456 8628

1969 Upper Water Street

Suite 1300

Purdy's Wharf Tower II Halifax

NS, B3J 2V1


United Kingdom

Barry Colman

59 High Street

Great Missenden


HP16 0AL

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Unity Canada 


Unity South Africa 

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